THEY'RE GREAT FOR SEARCH ENGINE OPTIMISATION
Google and lesser known search engines like to insert videos into its search results. As an online business, your visibility on search engines is incredibly important.
People are spending much more time on the internet than they did before. With internet available everywhere utilising high speed downloads on mobile devices, far more video is being watched on a daily basis online than on TV.
Online video can be targeted to specific audiences anytime of day or night. Likewise, people can search for specific videos online, view them instantly and share them with their online friends.
Most social platforms where videos are being viewed have fantastic sharing opportunities. You can share the video with your connections, who further share it with their connections which can have a reach of millions within a few hours.
Social media optimisers or video optimisation can offer specific search marketing results for businesses. Optimising or tagging keywords correctly with an audience in mind can offer viewers the exact content they have been searching for.
Videos can be watched on the go. Do you have a smart phone? Carry a tablet such as an iPad? Videos are extremely mobile and the viewership of mobile videos is growing faster in audience than any other medium.
Customer feedback comes in many forms. Videos encourage comments and having a well produced one will provide valuable customer feedback for your business.
There is nearly zero cost for showcasing your videos online. Embedding and uploading videos to websites and social media platforms should be second nature to any successful business owner